Who owns your company’s social media strategy?

In theory it might seem best to let your marketing department handle this area, but the question is do they really have all the skill sets to handle and implement a successful social media strategy? 
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How do get your hotel’s Facebook account to stand out

Avoid using Facebook simply to post all of the packages you have on your website. Here are five tips how to get your hotel's Facebook account stand out from all of the others.

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Google testing “previews” in search results.

Google is publicly testing a feature that allows you to quickly check a search result without having to click through. If you have the feature enabled, simply hover over the magnifying glass alongside a search result and you’re given a quick preview.

Google is also able to highlight sections of the page that include the text you’ve searched for.

While a valuable tool for searchers, how site owners will feel when they notice big drops in click through rates is a different story. It should be noted that there are no previews on ads and as one commenter points out, the fact that these previews completely hide the sidebar ads means Google should expect complaints.

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Are hotels ready for the dynamic pricing revolution?

An interesting insight to dynamic pricing from Patrick Landman >>>>>>