Google is publicly testing a feature that allows you to quickly check a search result without having to click through. If you have the feature enabled, simply hover over the magnifying glass alongside a search result and you’re given a quick preview.
Google is also able to highlight sections of the page that include the text you’ve searched for.
While a valuable tool for searchers, how site owners will feel when they notice big drops in click through rates is a different story. It should be noted that there are no previews on ads and as one commenter points out, the fact that these previews completely hide the sidebar ads means Google should expect complaints.
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