Right now web businesses all across the globe are shovelling money into marketing programs that are massively underperforming, and chances are you’re one of them.
This is because many marketers don’t focus on the one thing that will have the biggest impact on their business – the website’s conversion rate. Fortunately, there is a well-tested solution that takes the guesswork out of turning more visitors into buyers – conversion rate optimization (CRO).
Here are the five biggest conversion-killing mistakes we see every day and exactly what you can do to fix them.
1. Get the right feedback
You’ve probably heard many times that it is important to get feedback about your site. The key is to get the right kind of feedback.
2. Split test only for BIG opportunities
We recommend that you measure everything and test often—no surprise there. The mistake many people make is running low impact tests. We call them “meek tweeks”.
3. Run quality usability tests
Usability tests are great. In fact we often say that usability tests will make you rich but only if you set up your tests for success.
4. Make sure they trust you
Fact: people only buy from places they trust. So it pays (literally) to be seen as trustworthy. This means your site needs to use credibility indicators. These are items that prove you’re legit like certifications, seals, accreditations and big name clients you’ve worked with.
5. Only use strong offers
This one is glaringly obvious but almost everyone gets it wrong. Many marketers are tempted to try out the latest technology, redesign their entire website or rebrand the company but never focus on creating a truly compelling offer.
See the full article on Tnooz.com
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