Soaring resort prices in Spain have forced the holiday destination off the number-one spot for value this year.
Turkey and Portugal have also overtaken Spain and are in third and fourth place, according to the barometer, which looks at in-resort costs at 15 short- and mid-haul destinations.
Overall, the rise in the value of the pound means UK tourists will get up to 14% more for their travel cash this year, the Post Office says.
At £42.79 for a shopping basket of ten resort prices including a three-course meal for two with drinks, light refreshments and other holiday essentials, Bulgaria is 4% cheaper year-on-year.
Escalating meal costs in the Costa del Sol have led to a 35% overall cost rise for Spain since last year, with the basket of items costing an average of £56.84.
Turkey is slightly cheaper than Spain, at £54.22. According to the report, resort charges in Marmaris have dropped 22% and are down by over a third compared with 2010.
Prices are now on par with 2008 and 28.5% lower than in 2009 when costs first began to soar.
The 2012 turnaround comes as restaurants and bars appear to have cut prices to bring back business, resulting in a drop of 12% in local costs.
The combination of lower prices and the stronger pound are giving UK tourists 14% more Turkish cash, or £60 more for every £500 they exchange for Turkish lira.
The Algarve (£54.46) has also squeezed in ahead of the Costa del Sol for the first time in two years, making Portugal the cheapest eurozone destination surveyed.
However, despite a fall of 7.7% in the value of the euro, costs in the Algarve have risen by 10% compared with last April.
There are mixed messages on pricing elsewhere in the eurozone.
In addition to the rises reported in Spain and Portugal, prices are up 11% in Corfu.
At £65.62 for the barometer items, the Greek island is 21% more expensive than Turkey. By contrast, costs have dropped 19% in Cyprus (£57.57), 11% in France's Vendée region (£66.43) and 6% in Malta (£64.81).
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