New regulations on website use of cookies came into force at the
weekend with lawyers warning a majority of travel businesses have yet to
comply.
The changes extended the existing Privacy and Electronic
Communications Regulations to cookies - the data packets automatically
downloaded to users' computers when visiting a website.
However, lawyer Charlotte Black of specialist law firm TravLaw warned that as many as four out of five industry websites could be failing to comply, putting businesses at risk of enforcement action.
The new regulations mean websites require a user's consent before cookies can be downloaded.
Cookies
bring benefits to users, allowing pages to load quicker and retaining
log-in details, but they also track web users' behaviour.
Black
told Travel Weekly: "The law as it stands is rather confusing and
ambiguous. There are a multitude of grey areas which in certain
circumstances make it almost impossible for a business to comply.
"The
Information Commissioner's Office (ICO) has powers to enforce these
regulations. The sanctions for breaching them involve heavy penalties
and criminal sanctions - up to £5,000 per breach if dealt with in a
Magistrates Court, unlimited if dealt with at a County Court."
She warned: "Industry-wide this has the potential to cost hundreds of millions of pounds.
"Yet the ICO has done very little to clarify the issues, perhaps because the area is so complex."
Source: Travelweekly
Somos una Agencia de Viajes y servicios integrales de distribución electrónica. Ofrecemos una variedad de servicios tecnológicos y comerciales para cubrir las diferentes necesidades del mundo turístico online.
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lunes, 28 de mayo de 2012
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